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SUNTORY TAG LIVE × Love and Deepspace

SUNTORY TAG LIVE Can Collaboration

COLLAB 2026

Vending machines stocked with Love and Deepspace label cans at the 2nd anniversary event venue

We supported the collaboration between SUNTORY’s original-label can service “TAG LIVE LABEL” and Love and Deepspace, handling sales, asset supervision, program execution, and vending-machine installation at the second-anniversary event venue.

Project Overview

TAG LIVE LABEL is a service that puts labels with original IP designs on unlabeled cans and sells them through SUNTORY vending machines and other channels. The labels can be peeled off and kept as stickers. For this program, second-anniversary label cans were sold through vending machines nationwide, and limited vending machines were also installed at the second-anniversary special event venue.

Key Initiatives

  • January 2026: second-anniversary original label cans sold through about 400 SUNTORY vending machines nationwide
  • Four vending machines selling Special Ver. label cans installed at the venue of the second-anniversary special event “Endless Interstellar Ball” (January 17–18, 2026, Bellesalle Shibuya First)
  • From February 2026: the second release, “Winter Feelings Ver.,” sold through about 500 machines nationwide
  • A five-can complete set covering all three versions, sold to order through SUNTORY’s online store
TitleLove and Deepspace
PartnerSUNTORY “TAG LIVE LABEL”
TimeframeFrom January 2026
LocationsSUNTORY vending machines nationwide, the second-anniversary event venue, online store
Our roleSales, asset supervision, program execution, vending-machine installation at the event venue