EVANGELION BATTLEFIELDS
Marketing Support
We led marketing and promotion for EVANGELION BATTLEFIELDS end to end, from strategy and execution through performance review. Ahead of release, we also planned the pre-registration campaign “Unlock the Emergency Error Code.”
Project Overview
EVANGELION BATTLEFIELDS is a cinematic 3D battle game for smartphones by the EVANGELION BATTLEFIELDS Production Committee. Pre-registration opened on March 5, 2020, and the service launched on April 2.
“Unlock the Emergency Error Code”
- Pre-registration opened with a scenario in which the teaser site had been hacked by an “unidentified entity” and the operations team was fighting back
- Finding the correct code from each mission’s puzzle and submitting it raised the “hack removal rate,” and the further the removal progressed, the more of the game was revealed
- Release of the teaser video “EMERGENCY PV”
- Rewards for clearing the first mission: a complete set of gaming figures (by lottery) and gems to be given to all users after launch
| Title | EVANGELION BATTLEFIELDS |
|---|---|
| Timeframe | 2020 (pre-registration opened March 5; service launched April 2) |
| Our role | Overall lead for marketing and promotion (strategy, execution, performance review); planning of the pre-registration campaign |