Dragon Nest M
Marketing Support
For the Japan launch of the smartphone 3D action RPG Dragon Nest M, we provided cross-functional support spanning business planning, promotion, and creator programs, from strategy and execution through performance review.
Project Overview
Dragon Nest M is a mobile title based on the PC online game Dragon Nest, which has been played by 250 million people worldwide. The Japanese version was published by Eyedentity Games Japan and surpassed 600,000 pre-registrations. As the milestone reward, the new character “Academic” joined the game from launch.
Key Milestones
- August 8, 2018: Official site for the Japanese version opened and pre-registration began
- December 5, 2018: Pre-registrations surpassed 600,000
- December 13, 2018: Official service launched
- November 30 – December 29, 2019: Collaboration with the real-life escape game “NoEscape”
| Title | Dragon Nest M |
|---|---|
| Publisher | Eyedentity Games Japan |
| Timeframe | From 2018 |
| Our role | Business planning, promotion, and creator programs for the Japanese market |